Meddy

I led a holistic brand and product design project for Meddy. In this process, I developed the brand's visual identity, creating the logo and brand guide. Then, I focused on designing a mobile application to support users' mental health journeys.

Meddy is an app offering lifelong mental health support for everyone. It provides meditation, mindfulness tools, coaching, and therapy services. Its four core values are: member focus, innovation, honesty, and responsibility.

I transformed complex mental health services into a simple, appealing app. I designed an intuitive interface that increases user engagement. I encouraged long-term use by applying behavioral psychology principles.